Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.This metaphor of the marketplace – a place where people go to “shop” for potential romantic partners and to “sell” themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.The marketplace metaphor may also resonate with participants’ conceptual orientation towards the process of finding a romantic partner.

Sites may offer additional services, such as webcasts, online chat, telephone chat (VOIP), and message boards.

Some sites provide free registration, but may offer services which require a monthly fee.

Other sites depend on advertising for their revenue.

Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones.

Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.

Members use criteria other members set, such as age range, gender and location.

Online dating sites use market metaphors to match people.

The 23-year-old - who recently split from her Irish model beau for a fifth time in four months - spoke about being 'heartbroken' that she had been blocked by someone she loved 'unconditionally' despite her life-changing revelation.

Shocking post: The 22-year-old - who split from her Irish model beau in April after three tumultuous months - spoke about being 'heartbroken' that she had been blocked by someone she loved 'unconditionally' despite her life-changing revelation.