Sources for video clips include news, movies, music video and amateur video shot.In addition to clips recorded by high-quality camcorders, it has become more common to produce clips with digital cameras, webcams, and mobile phones. With online entertainment such as Hulu, You Tube and major U. television network sites (ABC, NBC, CBS) delivering high-quality television programming content free of charge, online video entertainment is rising in popularity. MAGNA estimated that online video advertisement spending will approach nearly US$700 million in 2008, a 32% increase from 2008.

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Whereas most of this content is non-exclusive and available on competing sites, some companies produce all their own videos and do not rely on the work of outside companies or amateurs.

While some video clips are taken from established media sources, community or individual-produced clips are becoming more common.

Some individuals host their created works on vlogs, which are video blogs. Between March and July 2006, You Tube grew from 30 to 100 million views of videos per day.

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For what the Greek and the Dutch recognize with this name, see music video.

For the 2007 Thai film, see Video Clip (2007 film). there were tens of millions of video clips available online, with new websites springing up focusing entirely on offering free video clips to users and many established and corporate sites adding video clip content to their websites.

More recent developments includes the BBC's i Player, which was released for open beta testing in July 2007.

The widespread popularity of video clips, with the aid of new distribution channels, has evolved into 'clip culture'.